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Analysis of market status of China’s non-dairy creamer industry

non-dairy creamer

1. Introduction to the ingredients and functions of non-dairy creamer

A major category of powdered fats and oils is called non-dairy creamer, which is a powdered food ingredient made from glucose syrup, edible vegetable oil, and milk powder as main raw materials through microencapsulation, spray drying and other technical processes. Because it can improve the internal structure of food, add aroma and taste, and can significantly enhance the body, smoothness and fullness of the taste of food and beverages, non-dairy creamer has become a common ingredient in milk tea and coffee products, and is often used in instant Oatmeal and baked goods such as cakes and biscuits play an important role in modern food production and processing.

2. Analysis of market status of non-dairy creamer industry

Due to its high cost performance and ease of storage and use, non-dairy creamer has become an important food ingredient in the production of coffee, tea, beverages, cooking and other food products. According to statistics, the global non-dairy creamer market size reached US$5.942 billion as of 2020, and is expected to reach US$6.373 billion in 2022, with a CAGR of 3.56% from 2017 to 2022.

In the Chinese market, China’s non-dairy creamer consumption has increased year by year from 2015 to 2020, with consumption increasing from 472,400 tons to 644,300 tons. The CAGR from 2015 to 2020 is 6.4%. It is expected that China’s non-dairy creamer consumption will increase to About 768,200 tons.

In the context of China’s continued economic growth and the continuous improvement of residents’ income and consumption power, the market demand for non-dairy creamer products in many non-dairy creamer application fields such as milk tea, coffee, baked goods, and cereal foods is constantly increasing. According to statistics, in 2020 China’s non-dairy creamer market size reached 6.797 billion yuan, with a CAGR of 8.4% from 2015 to 2020.

3. Non-dairy creamer industry chain

The main raw materials of non-dairy creamer include glucose syrup, edible vegetable oil, milk powder, etc. The supply of raw materials is stable and sufficient. The supply situation and price fluctuations of the upstream industry will have a certain impact on the operations of this industry. At present, there are many production and sales companies in the upstream industry, the supply of various raw materials is sufficient, the degree of marketization is high, and price fluctuations are within the normal range. As national regulatory authorities have increasingly strict requirements on food safety and quality control management, and consumers pay more attention to food safety, it is crucial for non-dairy creamer companies to ensure the quality of raw materials purchased. Downstream industries include the tea beverage industry and the baking industry, of which the tea beverage industry can be further subdivided into the milk tea and coffee solid beverage industries.

4. Analysis of the competitive landscape of China’s non-dairy creamer industry

The vast market space, good development prospects and relatively high profit margins of China’s non-dairy creamer industry have attracted a number of new companies to enter the industry. However, new entrants face challenges such as brand effect, production scale, customer base, marketing channels and There are many barriers such as scarcity of talents, making it difficult to straighten out the relationships in all aspects in the short term. Therefore, at present, China’s non-dairy creamer market is still dominated by a few high-quality companies occupying the majority of the market share. In the future, companies with advantages in technology research and development, product quality, sales channels and brand awareness will gain a higher market share.

5. Development trend of non-dairy creamer industry

(1) The improvement of production technology ensures product quality

Due to the need to improve food safety and production efficiency, against the background of continuous advancement of industry production technology, the advanced level of various food processing equipment, testing equipment, packaging machinery and other equipment continues to increase, and the level of production automation increases simultaneously. At the same time, leading companies in the industry will deepen the application of information technology, improve the management level of all aspects of food processing and production, and strengthen the collection and analysis of production process data to ensure product quality and safety.

(2) Industry concentration is further strengthened

Due to the industry characteristics of the non-dairy creamer industry, such as continuously increasing product quality requirements, obvious economies of scale, and increasingly important technology research and development levels, as well as the impact of factors such as fluctuations in raw material prices, it is difficult for small enterprises to increase their business scale and reduce unit costs in the short term. , and at the same time, its ability to resist risks is also weak, and its living space in market competition will continue to be squeezed. Therefore, the production capacity of the non-dairy creamer industry will tend to be further concentrated in the future.

(3) Market demand tends to be diversified, and the demand for custom-developed products continues to increase.

Judging from the trend of demand changes, as people’s incomes increase and consumption awareness changes, the market will pay more attention to safety, nutrition and convenience when choosing non-dairy creamer products. Non-dairy creamer products that meet the needs of downstream consumers will continue to be introduced. It can be seen that the continuous innovative development of consumer demand in downstream application fields has promoted the development of the non-dairy creamer industry, promoting the continuous improvement of the specialization of the non-dairy creamer industry, and the diversification and differentiation of products have become more obvious. In recent years, high value-added, personalized food and beverages have become an industry development trend, and the demand for intelligent, diversified, and customized production has continued to increase; developing functional new products, improving product quality, and increasing brand cultivation have become industry consensus .

(4) The demand for high-quality and healthy products continues to increase

In terms of quality requirements, the stability and nutritional indicators of non-dairy creamer products will continue to improve in the future; in terms of product taste, non-dairy creamer manufacturers will continue to introduce new ones based on existing formulas to create more distinctive flavors. Customized products; in terms of usage, non-dairy creamer product manufacturers will continuously adjust the research and development direction based on the application fields of different downstream non-dairy creamer products and combined with the process flow, explore new downstream application fields and launch new functional products. At the same time, with the strict implementation of food safety laws and regulations and the upgrading of consumer consumption, low-end non-dairy creamer products will gradually be eliminated by the market.

(5) The extension of the industrial chain has become the development direction of non-dairy creamer enterprises

From the perspective of the industrial chain, the non-dairy creamer industry is in the upstream and downstream of the same industrial chain as milk tea, coffee, and baked goods. The development of non-dairy creamer is relevant and consistent with the development of various beverage and baking industries. Some advantageous companies in the industry rely on the R&D advantages and brand customers accumulated in non-dairy creamer products, and rely on high-quality product quality and perfect quality control to gradually extend to the upstream and downstream of the industrial chain, which helps the upstream and downstream businesses to form synergy effects, Common development can not only bring new profit growth points to the enterprise, but also improve the overall ability to resist risks.

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